Greater awareness of the profound health benefits of living a balanced lifestyle through alternative medicines, therapeutic treatments, wholesome and healthy diets, wellness foods, physical fitness, peace of mind, etc., is emerging as an important attribute for most indians.
Alternate therapy and beauty & fitness contribute significantly to the wellness industry in India. The wellness industry, generally driven by the urban population in India, is estimated to grow by 20-30 per cent year-on-year. In 2015-16, the Indian health & wellness market was estimated at US$ 9.5 billion, and the Indian government has signalled its commitment to local investment in nutrition science and innovation, with the long-term goal of making India a global hub for wellness foods.
India is the largest supplier of ayurvedic medicines and herbs in the world, and the government has set up a dedicated department for Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) to provide impetus to these ancient healthcare systems.